953 nut 52,175 #1 Posted July 10, 2016 7-10-1985 Coca Cola reintroduced Classic Coke after the failure of New Coke On April 23, 1985, The Coca-Cola Company released a reformulated version of their famous drink. It was heavily marketed as “the new taste of Coke,” and its launch followed a period of concern for the brand as they lost market share to rival Pepsi. Facing a growing dilemma, there was a knee-jerk reaction to alter the traditional recipe, one which tens of millions of loyal customers had grown to love, and plan ahead for a successful year. The new drink rapidly gained the name “New Coke” but, to the company’s shock, there followed a major public outcry. Many consumers began to “panic buy” traditional Coke, inundate the company’s call centers with complaints, and even file lawsuits. An overwhelmed Coca-Cola were forced to backtrack apologetically, and on July 10,1985 the announcement was made that sales of the “old Formula” would begin immediately. By the summer of 1985 they were once again the American public’s fizzy drink of choice 2 Share this post Link to post Share on other sites
KC9KAS 4,741 #2 Posted July 10, 2016 If it works, don't mess with it!!! 2 Share this post Link to post Share on other sites
