4-1-1970

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                                  4-1-1970

Nixon signs legislation banning cigarette ads on TV and radio

On this day in 1970, President Richard Nixon signs legislation officially banning cigarette ads on television and radio. Nixon, who was an avid pipe smoker, indulging in as many as eight bowls a day, supported the legislation at the increasing insistence of public health advocates.

Alarming health studies emerged as early as 1939 that linked cigarette smoking to higher incidences of cancer and heart disease and, by the end of the 1950s, all states had laws prohibiting the sale of cigarettes to minors. In 1964, the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) agreed that advertisers had a responsibility to warn the public of the health hazards of cigarette smoking. In 1969, after the surgeon general of the United States released an official report linking cigarette smoking to low birth weight, Congress yielded to pressure from the public health sector and signed the Cigarette Smoking Act. This act required cigarette manufacturers to place warning labels on their products that stated “Cigarette Smoking May be Hazardous to Your Health.”

By the early 1970s, the fight between the tobacco lobby and public health interests forced Congress to draft legislation to regulate the tobacco industry and special committees were convened to hear arguments from both sides. Public health officials and consumers wanted stronger warning labels on tobacco products and their advertisements banned from television and radio, where they could easily reach impressionable children. (Tobacco companies were the single largest product advertisers on television in 1969.) Cigarette makers defended their industry with attempts to negate the growing evidence that nicotine was addictive and that cigarette smoking caused cancer. Though they continued to bombard unregulated print media with ads for cigarettes, tobacco companies lost the regulatory battle over television and radio. The last televised cigarette ad ran at 11:50 p.m. during The Johnny Carson Show on January 1, 1971.

Since this law did not eliminate sports sponsorships R. J. Reynolds soon began sponsoring NASCAR Racing which was known as the “Winston Cup” for over three decades, 1035 total races were televised under the Winston sponsorship.

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4/1/1970 the beginning of bowing to the PC crowd.