Betcha y’all didn’t know 228

[953 nut 67,861]

August 16, 1954, a new magazine dedicated to covering sports appears on American newsstands. Announcing itself with a striking cover photo of Milwaukee Braves third baseman Eddie Mathews, his swinging bat a blur against the dramatic backdrop of a crowded Milwaukee County Stadium, Sports Illustrated is considered a joke by some at its publisher and will not make money for most of its first decade. Eventually, however, it will become the undisputed leader in American sports media, the sporting magazine of record and one of the most recognizable media brands in the world.