Kohler is changing its name??

[pfrederi 18,359]

Went to Kohler website just now first time this year   it is now REHLKO    I am too old for this stuff

[Bar Nuthin 979]

4 minutes ago, pfrederi said:

Went to Kohler website just now first time this year   it is now REHLKO    I am too old for this stuff

 

Seems like a dumb move to me, but I'm sure the division with the most cash gets their way.

Kohler Energy is now Rehlko 2024

 

[davem1111 2,091]

I noticed before going to the website, that the new name was just the same letters re-arranged....

“Our company’s new name is derived from the six letters of Kohler and reflects the reliability, resolve, reinvention, and resilience that have been – and will remain – the hallmarks of this organization in addressing the ever-evolving distributed energy needs of the marketplace.”

 

Sales and marketing people annoy me. 

[Ed Kennell 40,584]

I wonder if Mr. John Michael Kohler approves of the new spelling of his name.   

[Gasaholic 257]

It's a branding/trademark thing - Original Kohler co. also still makes Kitchen and bath and other stuff, they sold the engines/power division to another investment firm but the brand name doesn't come with the deal, so obviously they'd have to rename it, but now it sounds like a "made in china" engine brand (which half of them are already) - Just my 2 cents worth on the "Spin" they put on the name change. 

[Bar Nuthin 979]

8 minutes ago, davem1111 said:

the new name was just the same letters re-arranged

 

They should have spent some $$ and seen if they could buy the rights to use "RAMBO" or something with sum nuts behind it! 

[Ed Kennell 40,584]

What's next ?     Gigbrs & Nattorts

[lynnmor 7,585]

This nonsense name change was announced four months ago.  It might be a good idea to lay in spare parts now, the name change will be costly and guess who gets to pay for that?

[tunahead72 2,518]

Taryl will be so confused...

 

 

[kpinnc 13,834]

1 hour ago, davem1111 said:

Our company’s new name is derived from the six letters of Kohler and reflects the reliability, resolve, reinvention, and resilience that have been – and will remain – the hallmarks of this organization in addressing the ever-evolving distributed energy needs of the marketplace.

 

So why not RE-IN-SO-SILLY???? 

 

Kohler engines as we know it has been gone a long time. They squeezed every drop from the reputation of the name years ago. So sad!

Edited January 14 by kpinnc

[SylvanLakeWH 27,616]

[lynnmor 7,585]

1 hour ago, kpinnc said:

 

So why not RE-IN-SO-SILLY???? 

 

Kohler engines as we know it has been gone a long time. They squeezed every drop from the reputation of the name years ago. So sad!

When I bought my zero turn I had a choice of Kohler and Kawasaki, the dealer said either would fine but parts were a bit quicker from Kohler.  When my starter blew up last summer, I couldn't believe how poorly it was built and it should have failed immediately, If there is a next time it won't be Kohler, er, REHLKO.

[Lagersolut 723]

1 hour ago, kpinnc said:

 

So why not RE-IN-SO-SILLY???? 

 

Kohler engines as we know it has been gone a long time. They squeezed every drop from the reputation of the name years ago. So sad!

 

Wonder how many billions MTD made buying reputable brands and ruining them - I don't even buy their tines for my old  Troy horse - better aftermarket made in USA options are out there . 

[D_Mac 9,157]

Wheel Horse Makes it But Rehlko Skakes It ? 

@Vinylguy better get busy making new decals.

[tunahead72 2,518]

1 hour ago, Lagersolut said:

 

... I don't even buy their tines for my old  Troy horse - better aftermarket made in USA options are out there . 

 

Can you share your source?  I'll be looking to do some work on my old Troy-Bilt in the spring.

 

[8ntruck 7,407]

Can't help but wonder how much time and money was spent on the name change?  I'll  bet that there were several consultants or consulting firms involved in the renaming project as well.

[Lagersolut 723]

11 hours ago, tunahead72 said:

 

Can you share your source?  I'll be looking to do some work on my old Troy-Bilt in the spring.

 

 

Last set I bought were KD tines from Clark farm and garden supply - excellent replacement been using them for years - not cheap but you get what you pay for- I just get the regular Bolo tines - not the hard hats - my growing patches are plowed beginning each season  and my ground isn’t that rocky 

 

 

https://clarkfarmsupply.com/KD Troy Bilt Tiller Tines.html

Edited January 15 by Lagersolut

[Gasaholic 257]

9 hours ago, 8ntruck said:

Can't help but wonder how much time and money was spent on the name change?  I'll  bet that there were several consultants or consulting firms involved in the renaming project as well.

Probably just paid Cheech & Chong a few baggies 

[kpinnc 13,834]

10 hours ago, 8ntruck said:

consultants

 

The only job title more dangerous than "engineer". 

 

...And as an engineer, I fully agree with my statement! 

[OutdoorEnvy 1,734]

Well their name isn't close to what it once was in terms of quality.  So instead of addressing that it's cheaper to change the name and hope you can sell the same poor quality products to people who might not realize it's the same items they are trying to avoid.  

 

You see shady companies and contractors do this too when word is out they are horrible they change names and start again...rinse and repeat...there's only so many ways to arrange those letters though that make up a reasonable sounding new word though...that will be the big problem in a decade for them

[Handy Don 13,359]

2 hours ago, kpinnc said:

 

The only job title more dangerous than "engineer". 

 

...And as an engineer, I fully agree with my statement! 

Been both and was able to earn a decent living. And yes, I was told more than once that I was intimidating people.

IMHO, using  “naming” consultants is smart in our litigious society.

Edited January 15 by Handy Don

[Bill D 2,102]

Doesn't matter what they call the company, the engines they sell now are junk in my opinion.  Nothing more than cheap Chinese Honda clones.

Edited January 15 by Bill D

[WHX?? 50,792]

I beg to differ Bill. I think they have their good. better & best. In today's throw away mentality however the best is seldom seen. Offshores are giving them a run for the money. It seems that plastic cam gears, intake manifolds and now even complete carbs are the norm. Sure there are advances in plastics and manufacturing but with us old skool coots they are are a hard pill to swallow.  

[Ed Kennell 40,584]

41 minutes ago, WHX?? said:

I think they have their good. better & best

Let me climb back up on my 55 yo.    box.         Quality isn't really important.

 

We, USA consumers, can not afford to continue the financing of the CCP.    Nothing political, just basic Military Science 101.

[kpinnc 13,834]

3 hours ago, Bill D said:

Doesn't matter what they call the company, the engines they sell now are junk in my opinion.  Nothing more than cheap Chinese Honda clones.

 

Agreed. 

 

And I have a couple Honda clones- one on a generator and one on the kid's gokart. Shockingly they both run well and start on the first pull even after sitting all winter. Even so, they are nowhere as good as even a older engine. 

Edited January 15 by kpinnc